Hubbards to stop making Bugs 'n' Mud

Back in January I checked out the sugar content of some cereals after a news report criticised Nestle Milo Breakfast Cerel for being one third sugar. And I found that Hubbards Bugs 'n' Mud was almost 50% sugar.

And now I've heard that Hubbards are (quietly) removing this product from their range - becuase of complaints about the high sugar content.